Revolutionizing Customer Support: The Power of Chat Automation

Enhance Your Customer Experience, Achieve Awesome Cost Savings and Efficiency, Generate Real-Time Insights and Analytics, Realize Scalability and Consistency, With Instantaneous Response and Self-Service Options
by Arun Parasur       05 min read        Updated June 25, 2023


 In today's fast-paced digital era, businesses are constantly seeking innovative ways to enhance their customer support services. One solution that has gained significant momentum is the automation of customer support through chatbots. By leveraging artificial intelligence (AI) and natural language processing (NLP), chatbots offer businesses an opportunity to provide seamless and efficient support to their customers. In this article, we will explore how your business can benefit from implementing chatbot automation on its social media handles.

Enhanced Customer Experience

 A seamless customer experience is paramount to the success of any business. Chatbots offer a personalized and interactive platform for customers to interact with a company, addressing their queries and concerns promptly. According to Gartner's research, by 2024, more than 85% of customer interactions will involve emerging technologies like chatbots. Automation allows businesses to provide 24/7 support, eliminating the frustration of long wait times and delayed responses. By offering quick and accurate responses, chatbots enhance customer satisfaction, leading to increased loyalty and repeat business.

 Apart from addressing queries, businesses could also help customers to discover more options to troubleshoot or fix issues. Our chat bots could even eliminate the need for a customer support query in the first place. You could set up a Diagnostics Flow specifically for business scenarios like these.

Diagnostics & Troubleshooting - Demo Video (45 seconds)

Cost Savings and Efficiency

 Forbes estimates that chatbots can help businesses save up to 30% in customer support costs. Unlike human agents, chatbots can handle multiple conversations simultaneously, reducing the need for a large customer support team. By automating routine and repetitive tasks, businesses can allocate their human resources to more complex and value-added activities. This increased efficiency allows companies to handle higher volumes of customer inquiries without compromising the quality of support.

 Also, when automated, our customer service chatbot can drastically bring down the number of customer support touchpoints, tickets, agent man-hours, software workflows, missed conversations, less satisfactory resolutions, and more. Your customers can trigger a diagnostics flow and watch video guides, follow the instructions step-by-step, respond to questions, triage the problem, and identify if they can get the product to work as expected all by themselves or if it needs a service expert for a fix. Maybe it’s just a part or consumable that needs to be re-ordered. You could automate thousands of such conversations for as low as US $100 with our customer service chatbot.

Real-Time Insights and Analytics

 One significant advantage of chatbot automation is the ability to gather valuable customer data in real-time. By analyzing conversations and interactions, businesses can gain insights into customer preferences, pain points, and frequently asked questions. This data can inform marketing strategies, product development, and service improvements. Forbes highlights that chatbots can help businesses understand customer behavior, enabling them to deliver personalized experiences and targeted offers.

Scalability and Consistency

 As businesses grow, ensuring consistent and scalable customer support becomes challenging. However, chatbots excel in providing a standardized experience across various channels. With automation, businesses can deploy chatbots across multiple social media platforms, websites, and messaging apps, ensuring a uniform level of service. Customers receive consistent responses and information, regardless of the time or channel of their interaction. This scalability enables businesses to expand their customer base without compromising support quality.

 With our chat automation product, you can setup conversation workflows based on our templates and setup tasks that can be executed at the end of the conversation. These could be tasks like sending an email to a vendor you may have outsourced a specific business function, updating your CRM software with change of customer address, creating a service ticket and assigning it to a field service agent, sharing a link with your customer (to help them register and get on-board) and more. You can start your business operations with zero employees, setup your automated business functions with our product, generate traffic for your sales, and our chat automation product will take over when you have a sale conversion - to onboard your customers and provide them with post sale support.

 You can even enable OTP based authorisation of your field service personnel by your customers. You can activate feedback codes based Quality measurement too.

Instantaneous Response and Self-Service

 In the age of instant gratification, customers expect quick responses to their inquiries. Chatbots provide immediate assistance, significantly reducing response times. Moreover, they empower customers with self-service options, enabling them to find answers to common questions independently. Gartner predicts that by 2023, customers will prefer self-service options like chatbots over traditional customer support channels. By offering self-service options, you can empower your customers and free up support resources for more complex queries.

 With our chat automation product, you could also setup Facebook Page Automation. When a post on your business page gets a comment from a dissatisfied customer, it’s analysed for a sentiment score and a grievance redressal conversation can be triggered according to the severity of the sentiment scores. The customer is then encouraged to follow up on the redressal mechanism. With a positive sentiment score, the comment is sent to the lead generation funnel and the visitor is encouraged to discover more about the product or service that the page post talks about. Similarly, Instagram Post comments management can be automated too.

Conversation Templates

 Depending on the context our conversation templates are structured differently.

If it’s a chat triggered by the click-through action of a lead on your marketing campaign or digital advertisement, you’ll need a Campaign Funnel template that exhibits the advertised product (with features, images, videos and in-conversation CTA buttons like BUY NOW) while also gently leading them into a discovery flow to suggest other products.

And there are Product Registration templates to onboard a new customer, Survey templates to gauge the sentiment of your target audience towards a new product you plan to launch soon, and obviously a Customer Support template to handle post-sale support related conversations.

If it’s a chat initiated by an organic visitor, what’s needed is a Lead Generation based template that enables discovery and qualifies leads.

Here's a video that demonstrates how you can automate your Customer Support function: Setup a Chat Menu + Helpdesk + Employee Workflow + Notifications & more.


 The automation of customer support through chatbots is revolutionizing the way businesses interact with their customers. By leveraging AI and NLP, chatbots enhance the customer experience, reduce costs, provide real-time insights, ensure consistency, and offer instantaneous responses. Businesses that embrace chatbot automation on their websites and social media handles with Messenger chatbot, Instagram chatbot or a Facebook Page chatbot, stand to gain a competitive edge and improve customer satisfaction.

 As technology continues to advance, chatbots are going to become even more sophisticated, enabling businesses to deliver highly personalized and efficient support. By embracing this transformative technology, your business can elevate its customer support services, foster customer loyalty, and drive business growth in the digital age. Get started with your automation journey and go live in less than 30 minutes.

With API calls to any CRM or ERP software you may be running (like SAP, Salesforce or Hubspot), your customer success teams can be on top of the tickets data in real time, while also being able to view the chat transcripts of each completed conversation inside your account with The Right Hand Men.


* Gartner. (2021). Gartner Top 10 Strategic Technology Trends for 2022. Retrieved from

* Forbes. (2022). How Chatbots Are Revolutionizing Customer Experience. Retrieved from

Use Google Sheets based Conversation Templates for upto 10x Customer Satisfaction with Customer Support Automation!
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